Get The Perfect Colour Palette Every Time: A Guide To Text-Prompt Colour Generation

Traleor Colours Generator
Image by Meli Imelda

No matter what we do, we always struggle with branding to come out with the perfect colours, for gifts, outfit combinations, websites, or other purposes. And most of us use tools like Coloors, Adobe Color Wheel, or other colour pickers that help us come out with the most pleasing colours for our use cases. But most, if not all, of these tools, do not provide guidance or explain how these colours can be generated and tweaked without losing the harmony or match.

You would need to understand colour theory, colour philosophy, and other design principles/methodologies to be able to tweak or generate your colours the right way and not randomly. We went ahead and explored tons of resources to understand the techniques and theories behind Colour, so as to fully understand how to come out with the perfect colours for every use case, especially website branding.

The objective of our research was to derive a mathematical formula or steps we could use every time we needed a set of pleasant, eye-catching colours. The result of our experiment and research led to the development of Traleor Colours, which you can try right now.

In this article, we would walk you through the step-by-step approach we used to come out with this systematic approach to generating the best colour palette with text prompts. You can either use Traleor Colours or use the method described here to generate your colours when need be.

Our step-by-step guide would help you come out with the right primary, secondary, dark and white colours which are aesthetically pleasing and harmonious, thus elevating the visual appeal of your project.

Let's get started!

I. Steps to Generate the Perfect Brand Colours

Colour Palette Guys
Colour Palette Guys by Meli Imelda

Now that we understand the importance of colour theory and philosophy in generating perfect brand colours, let's dive into our step-by-step process of creating the perfect colour combination.

A. Define brand keywords

The first step is to define the brand keywords that describe the brand. These keywords can be adjectives or phrases that capture the essence of the brand. For example, for a brand that is bold, clean, youthful, and powerful, the keywords would be "bold," "clean," "youthful," and "powerful."

B. Write a descriptive sentence using the brand keywords

The next step is to write a descriptive sentence using the brand keywords. This sentence should capture the overall message of the brand. For example:

C. Identify and count the occurrence of each keyword

After writing the descriptive sentence, the next step is to identify and count the occurrence of each keyword. In the example above, "clean" appears once, "bold" appears once, "youthful" appears once, and "powerful" appears once.

D. Map each keyword to a colour based on colour philosophy

Now that we have identified the keywords and their occurrence, the next step is to map each keyword to a colour based on colour philosophy. Colour philosophy is the study of the psychological and emotional effects of colour on people. Each keyword is associated with a colour that is believed to convey the emotional and psychological effects of the keyword. For example, the colour white is associated with the keyword "clean," the colour blue is associated with the keyword "bold," (synonym confidence), the colour orange is associated with the keyword "youth", and the colour blue is associated with the keyword "powerful."

E. Combine colours by proportion and get the resultant colour

After mapping each keyword to a colour, we then calculate the proportion of each keyword based on its occurrences. In our example, since each keyword colour occurs only once except blue, the proportions are 2:1:1. The colours associated with each keyword are then combined in these proportions to get the primary colour.

F. Determine the secondary colour

The secondary colour is produced by complementing the primary colour, which means selecting a colour that's opposite on the colour wheel. Once the primary colour has been determined, the next step is to derive the secondary colour, which is usually achieved by selecting its complementary colour. So, if the primary colour is red, the secondary colour would be the complementing shade of green.

G. Generate the tints and shades of the primary colour

The tints and shades of the primary colour are generated using a monochromatic colour scheme. A monochromatic colour scheme is one that uses only one hue but varies the value and saturation of the colour. The 900 shades of the primary colour can be used as the dark colour, while the 100 tints can be used as the white colour.

H. Craft a Harmonious Colour Palette for Your Brand

Now that you have your primary, secondary, tints and shades, it's time to craft harmonious combinations for your brand. Use the primary and secondary colours as accents and the tints and shades for a monochromatic scheme. Dark and white colours can be used for backgrounds and text. Lastly, determine the contrast values and select the best combinations to create a cohesive and visually appealing colour palette.

By following these steps, you can create amazing brand colour combinations every time. Alternatively, you can use Traleor Colours, which is a tool developed based on the steps above. With Traleor Colours, all you need to do is input your brand keywords, and it will generate the perfect colour palette for you.

In the next section, we will discuss Traleor Colours in more detail and show you how to use it.

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II. Traleor Colours

Traleor Colours Generator
AI Colour Generator by Traleor

Traleor Colours is a colour generator that helps you come up with the perfect colour palette based on a text prompt or a set of keywords you provide. It is designed to make the colour generation process more seamless and efficient. In this section, we will explain how Traleor Colours works and how you can use it.

A. What is Traleor Colours?

Traleor Colours is powered by an AI (Artificial Intelligence) model that extracts keywords and map them to colours based on colour philosophy. The philosophy behind Traleor Colours is that every colour has a unique meaning and emotion attached to it. By mapping keywords to colours based on their meanings, we can create a colour palette that accurately represents the brand.

After mapping, the model then calculates the proportion of each keyword (colour) and combines the colours to get a primary colour. From the primary colour, Traleor Colours generates the secondary colour by complementing it. The algorithm then generates the tints and shades of the primary colour and then picks the dark and white colours respectively.

B. How to Use Traleor Colours?

Using Traleor Colours is very easy. Follow the steps below:

  • Head over to
  • Describe the look and feel of your brand using a set of keywords. Use words that best describe your brand e.g. bold, clean, powerful, green, etc.
  • Click on the "Generate" button.

Example prompts

Traleor Colours will generate a colour palette based on your input provided. The palette will contain the primary colour, the secondary colour, the dark colour, and the white colour. Use the primary colour, secondary colour, dark colour, and white colour to create a harmonious colour palette.

Traleor Colours also provides you with the contrast value and usage guide for each colour generated. This is important as it helps ensure that the colours generated are usable and accessible.

In summary, Traleor Colours is a powerful tool that helps you generate cool colour palettes for your brand. By using Traleor Colours, you can be sure that your colours accurately represent your brand and are harmonious.


We hope this step-by-step guide has helped you understand the process of generating perfect brand colours. Whether you decide to use Traleor Colours or follow the outlined steps, we believe you will come up with pleasing and harmonious colour palettes that accurately represent your brand.

We encourage you to try out Traleor Colours and share your experience with us. Your feedback is highly appreciated as it helps us improve our tools and services.

In conclusion, understanding colour theory and philosophy is crucial in generating perfect brand colours. With the help of Traleor Colours or the steps outlined in this article, you can now confidently generate pleasing and harmonious colour palettes for your brand.


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