As an individual offering a service or selling a product, one of your routine struggles will be deciding when is the right time to have a website.
Introduction
A website as you probably already know is a means for your business to gain more credibility and reach a larger audience nationally and internationally, leading to the ultimate goal of increasing your profit.
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Of course, there is no point in investing in a website when you are yet to understand if your business will sink or sail, or when you are still experimenting locally or with a small target group.
Whether you have been in the business for decades or for just about some months, having a website can only guarantee positive results.
Read: Why do you need a website?
Here are some signs that you watch out for when unsure about the right time to have a website:
1. Unnecessary and Excessive Communication:
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With the proliferation of the internet, it has become essential to have a website with all your basic information to attract potential customers.
With a well-designed website having the necessary information about your business when someone visiting it is genuinely interested in more, they will contact you for more information, their doubts will be cleared, and they will eventually make a purchase.
Only high-converting customers who are interested in your product will contact you.
It saves you time and money as you do not have to spend time on those who are not interested.
On the other hand, if your basic information is not online, you will get lots of calls and questions with a low conversion rate.
It is a good indicator of your growth, which means you must prepare for it with a website that provides all the information you need to keep your customer base informed and also save you the stress of repeatedly having to answer the same questions.
2. Unretained Clients
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Customers are slipping away, primarily because they see similar product/service suppliers on their mobile devices.
Your audience(potential clientele) will only remember you if you keep a regular appearance in front of them (via a website or on social media).
When you do not have a digital presence(via a professional website or social media), customers tend to choose one of your competitors who constantly appear on their screens.
They will see what other businesses are doing online and will be more likely to buy from them.
It costs an average of five to six times as much to acquire a new customer than to retain an existing one. That is why it is crucial to have a website, stay social and stay in constant contact with your customers.
This website was built with our easy to use Content Management System!
3. Unable to Effortlessly Share Updates:
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There used to be a time when just SMS and sales calls were enough for marketing and sales. Times have drastically changed, with the most common forms of communication now being the internet.
The internet has changed the world of marketing and sales. Nowadays, internet-based communication is the most common form of marketing and sales.
People use the internet for everything from shopping to communicating with friends and family. It is a significant shift from what was considered normal just a few years ago.
Today, there are tons of fake social media profiles, making it impossible to tell which ones are real and which ones are not. Hence having a business website linked to your profile makes you legitimate in the eyes of your potential clients.
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4. Difficulty in Building Trust With New Customers:
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Your customers have that deja vu moment with your company when they recognize you (from a post online or after scrolling through your website).
It builds confidence in their mind and makes them comfortable when coming to your company.
The setup of your website is a crucial component of the deja vu moment and can set you apart from other companies.
All of this transpires if you have a well-established online presence through a website and social profiles.
When potential customers can not easily connect with you, you should seriously consider building your business website.
Conclusion
A website is your profile, salesman, and 24/7 customer support. Every business accelerates its growth through a functional and strategic business website.
According to Deloitte, you experience revenue growth of nearly 4x after introducing a business website.
If anything, investing in a good website for your business will not be a burden but will benefit your business's success and company growth.
Take the first step now! Get a website in no time using Traleor - Let’s get started!
We leave you with this quote from Bill Gates :
“ If your business is not on the internet, then your business will be out of business”.
