The Ultimate Step-by-Step Guide to Building a Profitable Blog

Complete Blogging Guide
Image by Peng Boris

Welcome to the exciting world of blogging, where anyone can share their stories, ideas, and thoughts with the world. Whether you're an experienced writer or just starting out, blogging offers a unique opportunity to connect with others and build your personal or professional brand. In this post, we'll provide you with the ultimate step-by-step guide to building a profitable blog.

We'll begin by defining key terms such as blog post, niche, content, and SEO, and teach you how to use Google Trends to search for keywords. We'll also share our personal blogging journey and the lessons we learned along the way. Plus, we'll reveal the secret sauce to a successful blog.

Blogging is more than just a hobby. It can be a source of income, a way to grow your personal or professional brand, and a platform to make your voice heard. We'll explain how you can monetize your blog through advertising revenue, sponsored content, affiliate marketing, and many other ways. Additionally, we'll highlight the benefits of blogging for personal and professional growth and the potential to reach a wide audience and build a community.

Before you start blogging, it's important to understand your niche, and target audience, and pick the right blogging platform. We'll provide you with a step-by-step guide to creating your blog for free and recommend blogging tools and resources to make your blogging journey easier.

Finally, we'll offer tips and tricks to increase your blog's visibility and engagement and recommendations for long-term success. We believe that with this, you can start creating unique and compelling content, building a loyal following, and establishing authority in your chosen niche.

So, whether you're an aspiring writer, an entrepreneur, or someone who wants to share their story with the world, we invite you to join us on this blogging journey. Let's turn your passion into a powerful online presence and help you become a hero in the world of blogging.

1) What is A Blog? 🤔

If you're new to the concept, you might be wondering, "what exactly is a blog?" Well, the term "blog" is short for "weblog" which is essentially an online journal or digital platform that allows individuals to share their thoughts, ideas, and experiences with the world.

Think of it as a virtual diary where you can pen down your thoughts and opinions on any topic that interests you. Whether it's a personal experience, professional advice, or just your musings on life, a blog is a space where you can express yourself creatively and connect with like-minded individuals.

Starting a blog goes beyond just writing; it's about establishing a connection with your audience and sharing your unique viewpoint. It's a powerful tool to showcase your expertise and establish your authority within a specific field. Additionally, a blog can serve as a means to promote your personal brand or business and have your voice heard.

Overall, a blog is a digital platform for publishing your thoughts, ideas, and experiences online. It allows for self-expression and community building while providing an opportunity to showcase your perspective on the world. Whether you're new to writing or a seasoned writer, starting a blog can be a great way to connect with people and make an impact on the internet.

2) Definition of key terms

As you embark on your blogging journey, it's crucial to grasp some essential terms that will assist you in navigating the blogging community. These words and phrases are commonly used in the blogging world, and comprehending them will help you make sense of the different concepts you will encounter.

Blog Post

A "blog post" is an article or content published on a blog. It's the heart of your blog, the reason why people visit, and what you write, edit, and publish for your readers to consume. You are currently reading a blog post.

Blogging Platform

A "blogging platform" is the website or software that hosts your blog. Think of it as the house you rent for your blog. Several blogging platforms are available, such as Traleor, WordPress, Blogger, and Wix, each with unique features and benefits that can help you grow your blog.


This refers to the specific topic or subjects your blog focuses on. It's essential to choose a niche to attract a particular audience and establish your authority in that area.

Your niche could be anything you are passionate about, such as travelling, food, fitness, or personal finance.

For example, Traleor Blog's niche is the intersection of business and technology, specifically in the context of small and medium-sized enterprises (SMEs) and their need for a website. The blog provides information and resources on Traleor CMS, a content management system designed for SMEs to create and manage their websites. Additionally, the blog emphasizes the importance of having an online presence, specifically through a website, for SMEs to establish credibility, reach customers, and grow their business.


"Content" refers to the material you create and publish on your blog, such as blog posts, articles, videos, infographics, and more.


"Keyword" is another crucial term you'll come across. A keyword is a specific word or phrase that people search for in search engines. To make your content more discoverable by your target audience, it's essential to use relevant keywords in your content.

TIP: How to find Keywords

Google Trends is a free tool that can help you find popular search terms or keywords related to your blog or business. Using it is simple, just go to the Google Trends website and type in a word or phrase that describes your topic. You'll be able to see the popularity of that term over time and in different regions, as well as related searches and queries. This information can help you choose the best keywords to use in your blog posts or website content.

To find the most ranking keywords, start by typing in a broad term related to your topic and then refine your search by adding filters such as location, time period, and category. Look for search terms that have a consistent level of interest over time, and consider targeting long-tail keywords that are specific to your niche. Once you've found a list of potential keywords, use them strategically in your content and optimize your website for search engines to increase your chances of ranking higher in search results.

Google Trends Keyword Search

As you can see in the screenshot above, "website" is a more popular keyword in Cameroon than "blog". Therefore, if you're writing an article and targeting a Cameroonian audience, it might be more effective to use the term "website" instead of "blog" to attract more traffic. By using Google Trends, you can discover the popularity of certain keywords in specific locations, allowing you to optimize your content and improve your search engine rankings. It's a powerful tool for any blogger or website owner looking to increase their online visibility and attract more visitors. Similar tools include Ahrefs and Semrush (Paid with a Free Trial).

Domain name

A "domain name" is your website's (or blog's) address on the internet. It's essential to choose a domain name that's easy to remember and reflects the theme of your blog. For example,

SEO ( Search Engine Optimization )

Finally, "SEO" stands for search engine optimization, and it's the process of optimizing your blog for search engines, such as Google, Bing, etc. SEO is a vital aspect of blogging because it helps your blog appear higher on search engine results pages, leading to more traffic and exposure for your content. It involves using keywords, writing high-quality content, optimizing images, and building links.

By understanding these key terms, you can lay a solid foundation for your blogging journey. Armed with this knowledge, you can start creating quality content, building your audience, and growing your blog from zero to hero.

3) Learn from Our Experience

A. Our Story: Why We Started Blogging

Have you ever felt like you had brilliant ideas that the world needed to see? Well, we felt the same way a few years ago. As the creators of Traleor, a cloud-based platform that enables businesses to build SEO-friendly websites without any coding, we knew we had to find a way to showcase our platform to as many people as possible. That's why we decided to start blogging in 2021.

Our primary objectives were to connect with like-minded individuals, share our knowledge, and establish ourselves as industry experts. We were determined to achieve these objectives by making Traleor known, increasing website traffic and leads, and building trust among our audience. However, we soon realized that creating engaging content is not as easy as we thought.

B. Our Blogging Journey: The Road to Success

Our first attempt at blogging in 2021 was a failure. The content we produced was subpar and lacked uniqueness, helpfulness, and a people-first approach. We were disappointed, and we knew we had to reassess our strategy.

We started by improving the design of our website to make it visually appealing and easy to navigate. We also focused on building our social media presence and making sure our SEO was top-notch. We discovered that creating valuable content that resonates with our audience is only half the battle, and people need to be able to find it too.

C. Lessons Learned: The Importance of Delivering the Right Content

Here are the key takeaways we've learned throughout our blogging journey:

  • Good content takes time and should be unique, reliable, and helpful.
  • Website design is just as important as the content itself.
  • SEO is a non-negotiable aspect that should be worked on from the start.
  • While the beginning of the journey was tough, it gets easier over time.

The biggest lesson we learned, however, was the importance of delivering the right content. Finding what resonates with your audience is incredibly difficult, and it can make or break your success. By listening to your audience's feedback and using it to improve your content creation process, you can take your work to the next level.

Our journey has been full of highs and lows, but we're glad we took the leap of faith. We're proud of what we have achieved so far, and we're excited about what the future holds. We hope that our story inspires you to embark on your own journey and create something incredible. Remember, the road may be tough, but it's always worth it.

Traleor Blog February Stats
Traleor Blog February Stats

D. The Secret Sauce to a Successful Blog: Focus on Unique and Valuable Content

To help your content rank high on search engines and be easily discoverable, Google recommends that you focus on creating unique and helpful content. In this way, you can establish your authority and increase your visibility. We always make sure to deliver content that provides value to our readers.

This means we take a lot of time to research and write informative and engaging content that keeps our readers coming back for more. We would love to hear your feedback on this blog post and how valuable it was to you, make sure to drop a comment.

TIP: How to Protect Your Content from Theft?

Don't worry, Google has got you covered! If you come across a plagiarized blog post, you can easily report it to Google, and they will remove it from their search results. To do this, simply visit the Google Support Page for removing content from Google and follow the instructions provided. By taking swift action to protect your content, you can safeguard your online reputation and maintain your credibility as a content creator.

Traleor Got You!

With Traleor, You do not have to worry about SEO, it's baked in

4) The Power of Blogging: Why Everyone Should Start a Blog Today

Anyone can benefit from a blog regardless of their background or skill level. We will explore the power of blogging and why it's important for everyone to consider creating their blog today. Blogging can enhance personal growth, career development, and community building, among other things. We will discuss the top reasons why you should start your blog immediately, so you can share your voice with the world and experience the advantages of blogging.

A. How to Monetize Your Blog and Turn Your Passion into Profit

There are several ways to monetize your blog and earn money from your passion. Here are some of the best ways to turn your blog into a profitable online business:

Advertising Revenue

One of the most straightforward ways to monetize your blog is through ads. You can earn money from clicks or impressions, and platforms like Google AdSense or Mediavine can help you get started.

Sponsored Content

Brands may be willing to pay you to create content that promotes their products or services. This can include sponsored posts, reviews, or social media promotions. Just be sure to disclose any sponsored content to your readers.

Affiliate Marketing

Brands may be interested in paying you to create content that promotes their products or services. This can include sponsored posts, reviews, or social media promotions, but be sure to disclose any sponsored content to your readers.

Schedule a call with us to learn more about Traleor's Affiliate Program, where you can earn up to 20% for every paid client that you refer. In addition to our program, you can also explore Shopify's list of the best Affiliate Marketing Programs. If you're interested in monetizing your blog or website, joining an affiliate program is a great way to earn passive income by promoting products or services that align with your niche and audience.

Digital Products

If you have expertise in a particular area, you can create and sell digital products such as e-books, courses, or printables on your blog. This can be a great way to monetize your expertise and provide value to your readers.


Blogging can also be a way to promote and sell your services, whether that's freelance writing, coaching, or consulting. By building a strong online presence through your blog, you can attract clients and earn money from your services. This is what we do with Traleor Blog.


  • It is crucial for bloggers to disclose any sponsored content to their readers to maintain transparency and trust. Failing to do so can harm their credibility and violate advertising guidelines. Bloggers can ensure transparency by making it clear in the post that it is sponsored or by using a disclosure statement. Being upfront and transparent about sponsored content can help bloggers maintain the trust and loyalty of their readers while still earning income from their blogs.
  • Remember that while monetization can be a great benefit of blogging, it should not be the sole focus of your blog. Providing value to your readers and building an engaged audience should always be your top priority. You can turn your passion for blogging into a profitable online business with the right combination of content, marketing, and monetization strategies.

B. How Blogging Can Benefit Your Personal and Professional Growth

Blogging can offer significant benefits for both personal and professional growth. Not only can it help you develop your writing skills and express yourself creatively, but it can also establish you as an authority in your field. This can be a valuable asset when seeking employment or freelance opportunities. Additionally, blogging can improve your critical thinking, research, and communication skills, which are highly valued in many industries.

C. Building a Community and Reaching a Wide Audience with Your Blog

One of the most significant advantages of blogging is its potential to reach a broad audience and create a community around your content. Blogging platforms such as Traleor, WordPress and Medium offer the opportunity to publish and distribute content to a global audience. This can lead to increased exposure, engagement, and networking opportunities. By building a community around your content, you can also foster deeper connections with your readers and establish yourself as an influencer in your niche.

Blogging offers a range of benefits, from personal and professional growth to the potential to reach a broad audience and build a community. Whether you are just starting out or have been blogging for some time, keeping these benefits in mind can serve as motivation or a driving force for your continued success.

Blogging is more than a hobby - Neil Patel
Blogging is more than a Hobby - Neil Patel

5) Before You Blog: Important To-Dos to Ensure a Strong Start

Before starting your blog, remember that there are certain things you should keep in mind before creating content. While you may already have great ideas, there are some dos and don'ts that can help you build a successful blog. Here's a helpful list of things to consider as you embark on your blogging journey.

A. Understand Your Niche and Target Audience

It's vital to understand your niche and target audience. Your niche is the specific topic or subject you want to focus on, while your target audience is the group of people you want to reach and engage with.

At Traleor, we knew that our niche was in business and technology, specifically in the context of small and medium-sized enterprises. Hence our target audience was businesses and individuals looking to create a website or blog without coding.

To determine your niche, start by identifying your interests and areas of expertise. Ask yourself what topics you're passionate about and what value you can provide to your audience. Once you have identified your niche, it's important to research and understands your target audience. The following questions can help you:

  • What are their interests and pain points?
  • What do they type on a google search bar?
  • What type of content do they consume?

Understanding your audience will help you create relevant content that resonates with them. Check out this amazing article on Finding your Niche.

B. Pick the Right Blogging Platforms

There are many blogging platforms available, each with its own set of features and benefits. It's important to choose a platform that best suits your needs and goals. To help you choose the best option for your needs, we've created an informative article that examines the most popular no-code blog creation tools available. In this article, you'll find detailed reviews and comparisons of each tool's features and capabilities, as well as tips on how to select the right tool for your specific requirements. Check it out today and take your first step towards building your dream blog!

C. Create a Consistent Brand Image

Creating a consistent brand image is an essential element of your blog's success. It helps establish your blog's identity and builds brand recognition among your target audience. Here are some tips for creating a consistent brand image:

  • Develop a unique and recognizable logo that reflects your blog's values and niche. Your logo should be simple, memorable, and reflective of your blog's mission.
  • Use a consistent colour palette and typography across all your blog's design elements. This includes your website, social media channels, and any other visual content you produce. You can use Coolors to generate brand colours
  • Create a tagline that communicates your blog's unique selling proposition (USP). Your tagline should be catchy, and memorable, and clearly communicate the value your blog provides to your audience.
  • Use high-quality, consistent imagery across all your blog's visual content. This includes photographs, graphics, and videos. Take a look at the imagery resources

By implementing these tips, you'll be able to create a consistent brand image that resonates with your target audience and establishes your blog's identity in the crowded blogosphere.

TIP: Embrace the Power of Community

Blogging is a powerful tool for building and engaging with communities. As a blogger, you can use your blog to create and nurture communities around your blog's niche or interest. By doing this, you can leverage the power of social proof and word-of-mouth marketing to grow your blog and increase your brand's visibility.

By keeping these insights in mind, you'll be better equipped to create a successful and sustainable blogging venture.

Traleor Prime

Let Us Handle Everything for you, so you Focus on creating valuable content

6) How to Create Your Blog for Free

Okay, if you are ready to start your own blog but don't want to invest money in a blogging platform, don't worry! There are many ways to create a blog for free. In this section, we'll give you a step-by-step guide to creating a blog using Traleor, a Wagtail-based CMS platform.

A step-by-step guide to creating a Blog with Traleor

The steps to create a new blog site are as follows:

  • Go to Traleor and click on the "Get Started" button to create an account.
  • Next, enter your email address and choose a username and password. Once your account is created, you will be directed to the dashboard where you can click on the "Create New Site" button to create a new website or blog.
  • Once you've created the blog site, you can visit the website and begin editing it.

If you prefer written content, you can read the article with an accompanying video

7) Blogging Tools & Resources (Paid and Free)

Blogging is not just about writing great content, it also involves finding and utilizing the right resources to make your blog stand out. In this section, we'll be discussing some of the best free and paid blogging resources available to help you take your blog from zero to hero.

Large Language Models (LLMs)

LLMs like Open AI ChatGPT, and Google Bard can be very helpful in the content creation process, let's go ahead and ask ChatGPT the question:

Team Traleor
How are you and other LLMs a valuable asset to bloggers?

OpenAI ChatGPT

As a language model, I can be a valuable asset to bloggers in a number of ways. Here are a few examples:

Content generation: As a language model, I am trained to generate text based on a given prompt or topic. This means that bloggers can use me to generate ideas for blog posts or even entire articles. By providing me with a topic or a few keywords, I can generate a list of potential article ideas or even draft an entire blog post for them.

Research: Bloggers often need to conduct research to write informative and authoritative blog posts. As a language model, I can quickly scan through vast amounts of text to find relevant information and statistics to include in their blog posts. This saves bloggers time and effort in their research process.

Editing and proofreading: Bloggers may also use language models like me to edit and proofread their blog posts. I can identify and correct grammatical errors, suggest alternative sentence structures, and even provide synonyms for words to help bloggers improve the readability and flow of their writing.

SEO optimization: Search engine optimization (SEO) is critical for bloggers to ensure that their content is discoverable by search engines and reaches a larger audience. As a language model, I can help bloggers identify relevant keywords and phrases to include in their blog posts to improve their SEO.

Overall, language models like me can be a valuable asset to bloggers by saving them time, improving the quality of their content, and helping them reach a larger audience.

AI Copyrighting Tools

AI copyrighting tools are becoming increasingly popular among bloggers as a valuable asset to improve their content creation process. Firstly, these tools can save bloggers time and effort by using machine learning algorithms to quickly generate large amounts of content based on specific topics or keywords. Additionally, these tools can help bloggers improve the quality of their content by identifying and correcting grammatical errors, suggesting alternative sentence structures, and even providing synonyms for words. This can help to keep readers engaged and interested in the blog.

Moreover, AI copyrighting tools can also help bloggers improve their search engine optimization (SEO) efforts. By identifying relevant keywords and phrases to include in the content, these tools can help to improve the ranking of the blog in search engine results pages. This means that the content will be more discoverable by readers, leading to increased traffic to the blog. Additionally, using these tools can help bloggers stay competitive in their respective niches by creating high-quality, engaging content that sets them apart from their competitors. As such, incorporating AI copyrighting tools into their content creation process can help bloggers achieve better results. The best AI copyrighting tools are listed below:

Blogging Platforms

Blogging platforms like Traleor, Wix and WordPress are an efficient and cost-effective way for bloggers to launch a blog quickly. By utilizing these platforms, bloggers can save time and money that would have been spent developing a website from scratch. These platforms offer a wide range of customizable templates, design options and user-friendly interfaces that can make launching an awesome blog a breeze.

One example of a popular free content management system (CMS) is Traleor. Traleor's key feature is its ability to produce high-performing websites, which are optimized for speed and performance hence reducing page load times and improving the overall user experience. Additionally, Traleor's SEO-friendly features can help bloggers improve their search engine rankings and increase their online visibility. Take a look at the other blogging platforms including WordPress, Wix, etc

Graphic Design Platforms

Graphic design platforms like Canva, Adobe Express ( formally Adobe Spark), and Figma are becoming essential tools for bloggers to improve their visual content creation process. Canva offers a user-friendly interface with a wide range of customizable templates and design options to create striking graphics and images for blog posts and social media channels. Figma is another powerful interface design tool that enables bloggers to create complex designs and illustrations with ease.

Using graphic design platforms like Canva and Figma can help bloggers create visually appealing content, resulting in increased engagement and a larger following. Graphics and illustrations can simplify complex ideas, leading to a better user experience and keeping readers interested in the content. Additionally, utilizing these platforms can help bloggers differentiate themselves from competitors in their niche, creating high-quality, visually striking content. Overall, incorporating graphic design platforms into the content creation process can help bloggers achieve more impactful results.

Free Stock Photo and Video Websites

The visual appeal of a website plays a crucial role in capturing the attention of the audience. The use of high-quality images is an effective way for bloggers to improve the visual appeal of their blog posts and social media channels. This is where free stock photos websites like Pexels and Unsplash come in handy.

These websites offer a wide selection of professional, high-resolution images that bloggers can use without any attribution. They provide an opportunity for bloggers to use captivating visuals that would have otherwise been expensive or time-consuming to produce. By using these free stock photo websites, bloggers can save time and money while enhancing the visual appeal of their content. Below are some of our favourite free stock websites.

Other Resources

Check Plagiarism

This website allows you to easily check your content for plagiarism by scanning it against a massive database of online sources. This can help you identify any areas where your content may be too similar to existing content, allowing you to make the necessary revisions to make it more unique.

Using Check Plagiarism can not only help you avoid unintentional plagiarism, but it can also improve the overall quality of your content. By ensuring that your content is original and unique, you'll be more likely to attract and engage your audience. Additionally, search engines like Google prioritize unique content, so using Check Plagiarism can also help improve your search engine rankings.


This content marketing platform is great for managing your blog's editorial calendar, social media promotion, and analytics in one place. It also includes a Headline Studio for writing headlines that boost traffic. It includes a generous free plan for the Headline Studio and Marketing Calendar


This social media management tool is great for managing multiple social media accounts, monitoring brand mentions, and tracking social media analytics. Unfortunately, this tool is not free but there is a free trial.

8) Blogging Tips and Tricks

Blogging is more than just writing and publishing posts. It's also about creating an engaging platform for readers to interact with and learn from. To make your blog stand out and attract more visitors, here are some tips and tricks that you should keep in mind:

A. Tips for increasing your blog's visibility and engagement

  • Promote your blog on social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn, to reach a wider audience.
  • Use Search Engine Optimization (SEO) techniques to rank higher on search engines and drive traffic to your site.
  • Engage with your readers by responding to comments and encouraging them to share their thoughts and feedback.
  • Collaborate with other bloggers and influencers in your niche to reach new audiences and build your network.
  • Offer free resources, such as e-books, guides, and templates, to provide value and establish your authority.

B. Recommendations for growing your blog and achieving long-term success

  • Consistency is key. Post regularly and stick to a schedule to keep your readers engaged and coming back for more.
  • Experiment with different types of content, such as videos, infographics, and podcasts, to diversify your content and reach different audiences.
  • Build an email list to stay in touch with your readers and promote your new content.
  • Monitor your analytics and adjust your strategy accordingly to optimize your blog's performance.

C. Team Traleor Principles

  • We thrive to be authentic and true to ourselves. We write about what we're passionate about and stay true to our voice and style.
  • We always try to put our readers first. Provide value, answer their questions, and engage with them to build a loyal following.
  • Remember that blogging is a marathon, not a sprint. It takes time and dedication to build a successful blog, but the rewards are worth it in the end.


In summary, starting a blog can be a powerful way to grow personally and professionally while building an engaged community and reaching a wider audience.

By following the step-by-step guide we provided, you can start your blog journey with confidence and set yourself up for success. Remember, finding your niche, creating high-quality content, engaging with your readers, and diversifying your income streams are all essential aspects of successful blogging.

As you embark on your blogging journey, keep in mind that it takes patience, consistency, and dedication to build a profitable blog. But with the right mindset and tools, anyone can become a successful blogger. So stay true to yourself and your values, try new things, take risks, and always keep your readers' best interests in mind. By doing so, you can make a positive impact in the lives of your readers and achieve your blogging goals. So go ahead and start your blog today, and let your creativity and passion shine through

Do not forget to drop a comment and share this article!


1. How often should I post on my blog?

It's up to you!

We recommend creating a regular posting schedule and sticking to it as much as possible. This will help you build a loyal readership and keep your audience engaged.

2. How can I promote my blog to get more readers?

There is no one method that works for all, howeer, here are some common tricks:

  • Social media: Share your blog posts on social media platforms like Facebook, Twitter, and Instagram. Engage with other users and participate in relevant online communities to increase visibility.
  • Engage with your readers: Respond to comments and questions on your blog, and encourage readers to share your content on social media. Building a community around your blog can foster loyalty and encourage repeat visitors.
  • Collaborate with other bloggers: Partner with other bloggers in your niche to cross-promote each other's content. This can help you reach new audiences and gain exposure to a wider community.
  • Offer valuable content: Provide free resources, such as ebooks, guides, or templates, to establish yourself as an authority in your field and attract potential readers.
  • Email marketing: Build an email list to stay connected with your audience and promote your new content directly to their inboxes.

3. How can I make money from my blog?

  • Advertising revenue: Display ads on your blog through platforms like Google AdSense. You earn revenue whenever someone clicks on an ad.
  • Sponsored content: Partner with brands to create sponsored content that promotes their products or services. Ensure the content aligns with your blog's niche and interests your audience.
  • Affiliate marketing: Promote other companies' products or services and earn a commission for each sale made through your unique affiliate link.

4. What are some common blogging mistakes that I should avoid?

  • Inconsistent posting: Regularly publishing new content is crucial for building an audience and keeping them engaged.
  • Poor quality content: Focus on creating informative, well-written, and engaging content that provides value to your readers.
  • Ignoring your audience: Respond to comments and engage with your readers to build a community and foster loyalty.
  • Neglecting SEO: Optimize your blog for search engines to improve its visibility in search results and attract organic traffic.
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